Iceland’s Design Innovators

This weekend saw the conclusion of Iceland’s annual design event DesignMarch. The four day festival was a celebration of the creative and resourceful individuals who have helped Icelandic design grow from its craft-based roots and into a thoroughly modern, fundamental industry. Much like the nation, Iceland’s design tradition is very young – its term for design, hönnun, only came about in the 1950s. The lack of tradition has proved to be an advantage, however, ensuring freedom, innovation and creativity. This residential building set into the captivating Icelandic landscape was designed by Studio Granda Architects.

One of Iceland’s most famous talents is Björk, whose newest release Biophilia is the world’s “first app album” created in collaboration with Apple. Accompanying each song on the album is an interactive iPad apps made by a leading programmers and designers.

Bookshelf: What We’re Reading


There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.


Oh yes, the planet is sublime!


I have a crazy,
crazy love of things.
I like pliers,
and scissors.
I love
and bowls –
not to speak, of course,
of hats.
I love
all things,
not just
the grandest,
and flower vases.
Oh yes,
the planet
is sublime!

Odes to Common Things by Pablo Neruda
(photo by Daniel Wert)



Celebrating & Honoring Dr. Martin Luther King, Jr.


A day for reflection & dreaming & coming together in peace.



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Opening one's home and heart. @jgebbia #StandWithRefugees

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