Otl Aicher’s Olympics

With the London Olympics fast approaching, we are reminded of the important intersection of design and sporting events. Arguably the greatest identity created for the Olympics was by Otl Aicher for the 1972 games in Munich. The vibrant, legible identity included an elaborate system of Modernist pictograms, that could be easily understood by people of all nationalities. Aicher even created the first ever Olympic mascot; a colorful dog called Waldi. A celebratory exhibition and symposium, Munich ’72 Design Legacy, will be held in Canterbury, England in late June.

Bookshelf: What We’re Reading

books

There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.

 

Oh yes, the planet is sublime!

reader

I have a crazy,
crazy love of things.
I like pliers,
and scissors.
I love
cups,
rings,
and bowls –
not to speak, of course,
of hats.
I love
all things,
not just
the grandest,
also
the
infinite-
ly
small–
thimbles,
spurs,
plates,
and flower vases.
Oh yes,
the planet
is sublime!

Odes to Common Things by Pablo Neruda
(photo by Daniel Wert)

 

 

Celebrating & Honoring Dr. Martin Luther King, Jr.

mlk

A day for reflection & dreaming & coming together in peace.

 

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Opening one's home and heart. @jgebbia #StandWithRefugees https://t.co/DU2iSljPCn

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