Snapping Trends

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Looking to capitalize on all of the photo-taking and sharing done with smartphone apps like Instagram, iCoolHunt is a new app that gives users a directive for their photo-sharing: find something cool. Users can create categories of trends, like “Plaids in Fashion,” or “Urban Picnic.” Then, they and others can add applicable finds, with each gaining “cool” points as others “like” their findings. Theoretically, if they trusted the users’ eyes, anyone could look to the app for future ideas. Images are searchable by location, and you can follow users, or just see what’s trending.

Bookshelf: What We’re Reading


There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.


Oh yes, the planet is sublime!


I have a crazy,
crazy love of things.
I like pliers,
and scissors.
I love
and bowls –
not to speak, of course,
of hats.
I love
all things,
not just
the grandest,
and flower vases.
Oh yes,
the planet
is sublime!

Odes to Common Things by Pablo Neruda
(photo by Daniel Wert)



Celebrating & Honoring Dr. Martin Luther King, Jr.


A day for reflection & dreaming & coming together in peace.



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Opening one's home and heart. @jgebbia #StandWithRefugees

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