Superformula

k-bigpic

A wonderfully genius collaboration between Warner Bros and JWT Brazil, children’s chemotherapy bags were re-branded as “Superformula.” To help introduce kids with leukemia to the concept of the treatment, Warner Bros sketch artists created entire comic book stories that emulate the kids’ own cancer fight, with the superformula as the solution. A simple protective case with superhero logos was devised to cover treatment bags, and kids are given the comics to read and understand the process. Check out the heartwarming video explaining the project.

Bookshelf: What We’re Reading

books

There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.

 

Oh yes, the planet is sublime!

reader

I have a crazy,
crazy love of things.
I like pliers,
and scissors.
I love
cups,
rings,
and bowls –
not to speak, of course,
of hats.
I love
all things,
not just
the grandest,
also
the
infinite-
ly
small–
thimbles,
spurs,
plates,
and flower vases.
Oh yes,
the planet
is sublime!

Odes to Common Things by Pablo Neruda
(photo by Daniel Wert)

 

 

Celebrating & Honoring Dr. Martin Luther King, Jr.

mlk

A day for reflection & dreaming & coming together in peace.

 

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A must read for innovators! Designing actually starts by Establishing the “raison d’être’ for the final design. @paulhekkert @matthijsdijk

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