Olfactory Ingenuity

scentee

The newest add-on for your smart phone, Japan’s Scentee, moves beyond the visual and taps into users’ olfactory sense. Plugging into a phone’s earphone jack, the orb-shaped device can be programmed to disperse different scents throughout the day. Replaceable cartridges allow the user to choose from a multitude of scents to suit their mood or environment:  coffee as you wake, lavender in a crowded subway, or mint as a mid-day refresher. The latest scent in the pipeline? Bacon. In other fragrance news, the Ophone, a small cylindrical gadget designed by Le Laboratoire receives encoded recipes through a server that determines what custom scent it emanates. The current prototype generates up to 320 different smells.

 

Bookshelf: What We’re Reading

books

There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.

 

Oh yes, the planet is sublime!

reader

I have a crazy,
crazy love of things.
I like pliers,
and scissors.
I love
cups,
rings,
and bowls –
not to speak, of course,
of hats.
I love
all things,
not just
the grandest,
also
the
infinite-
ly
small–
thimbles,
spurs,
plates,
and flower vases.
Oh yes,
the planet
is sublime!

Odes to Common Things by Pablo Neruda
(photo by Daniel Wert)

 

 

Celebrating & Honoring Dr. Martin Luther King, Jr.

mlk

A day for reflection & dreaming & coming together in peace.

 

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