Olfactory Ingenuity

scentee

The newest add-on for your smart phone, Japan’s Scentee, moves beyond the visual and taps into users’ olfactory sense. Plugging into a phone’s earphone jack, the orb-shaped device can be programmed to disperse different scents throughout the day. Replaceable cartridges allow the user to choose from a multitude of scents to suit their mood or environment:  coffee as you wake, lavender in a crowded subway, or mint as a mid-day refresher. The latest scent in the pipeline? Bacon. In other fragrance news, the Ophone, a small cylindrical gadget designed by Le Laboratoire receives encoded recipes through a server that determines what custom scent it emanates. The current prototype generates up to 320 different smells.

 

High Resolution Interview

Judy was delighted to be featured on the High Resolution video podcast series. Focused on Design Leadership, High Resolution is the passionate endeavor of Bobby Ghoshal and Jared Erondu, showcasing some highly inspired dialogues.

Our conversation ranged from Wert&Co.’s history recruiting creative leadership over the last two decades, to some of our behind the scenes insights and tools, and even our favorite children’s book Harold and the Purple Crayon and how it can serve as a metaphor for mapping one’s own professional (and personal) journey.

 

SF MOMA

On our recent business trip to the left coast (after a pit stop for the fascinating Renaissance Weekend in Utah), we were finally able to visit the renovated SF MOMA. And while we don’t exit thru the gift shop, well, actually we did. And the bookstore left us with plenty of summer reading inspiration — from A Smile in the Mind: Witty Thinking in Graphic Design (the classic had a new edition out last year — over 1,000 visual examples of humour, irony and playfulness in graphic design and branding over the last few decades) to the Little Book of Hygge (which just might make us look forward to the winter or at least a visit to Copenhagen!).

 

Bookshelf: What We’re Reading

books

There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.

 

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