The Wisdom of Paul Rand

We recently came across a few thoughtful and thought-provoking statements from the timeless Paul Rand…”Design is so simple, that’s why it is so complicated”; And to Steve Jobs while working with him: “Of course I’ll do lots of options; many many of them. But you won’t see them, you don’t have to. That’s my job.”…His website also contains a wonderfully extensive catalogue of his work.

(Image of Little 1 by Paul & Ann Rand)