Kony 2012 Campaign

Story telling has always been an important aspect of design. New social media platforms have expanded the potential for global communication – from funny stories to more serious ones. Kony 2012 has launched a beautiful video to tell a tragic story about the guerilla warfare in Uganda. The campaign utilizes new media platforms by encouraging viewers to share their views through Facebook or Twitter, by messaging policy makers or by choosing more traditional modes of communication such as posters campaigns to bring awareness to this important issue.