Iceland’s Design Innovators

This weekend saw the conclusion of Iceland’s annual design event DesignMarch. The four day festival was a celebration of the creative and resourceful individuals who have helped Icelandic design grow from its craft-based roots and into a thoroughly modern, fundamental industry. Much like the nation, Iceland’s design tradition is very young – its term for design, hönnun, only came about in the 1950s. The lack of tradition has proved to be an advantage, however, ensuring freedom, innovation and creativity. This residential building set into the captivating Icelandic landscape was designed by Studio Granda Architects.

One of Iceland’s most famous talents is Björk, whose newest release Biophilia is the world’s “first app album” created in collaboration with Apple. Accompanying each song on the album is an interactive iPad apps made by a leading programmers and designers.

High Resolution Interview

Judy was delighted to be featured on the High Resolution video podcast series. Focused on Design Leadership, High Resolution is the passionate endeavor of Bobby Ghoshal and Jared Erondu, showcasing some highly inspired dialogues.

Our conversation ranged from Wert&Co.’s history recruiting creative leadership over the last two decades, to some of our behind the scenes insights and tools, and even our favorite children’s book Harold and the Purple Crayon and how it can serve as a metaphor for mapping one’s own professional (and personal) journey.



On our recent business trip to the left coast (after a pit stop for the fascinating Renaissance Weekend in Utah), we were finally able to visit the renovated SF MOMA. And while we don’t exit thru the gift shop, well, actually we did. And the bookstore left us with plenty of summer reading inspiration — from A Smile in the Mind: Witty Thinking in Graphic Design (the classic had a new edition out last year — over 1,000 visual examples of humour, irony and playfulness in graphic design and branding over the last few decades) to the Little Book of Hygge (which just might make us look forward to the winter or at least a visit to Copenhagen!).


Bookshelf: What We’re Reading


There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.



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A punch in the gut!!

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