A Taste of Yellow

This confection was created as a response to a quirky promotional challenge put out by Yellow (New Zealand’s Yellow Pages) to create the first yellow chocolate bar. Yellow’s stipulation was that the entire product must be made using companies sourced only from Yellow’s books, website or mobile app. Surrealist artist Salvador Dalí also dabbled in design for food when he created the logo for the Chupa Chups lollipop in 1969  – the same appealing rendition of a daisy that the company uses today.

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