Fashion and French Film

Jean-Luc Godard, the pioneering New Wave film director who famously argued that “a story should have a beginning, a middle, and an end… but not necessarily in that order” continues to inspire future generations, especially in the fashion world.

To promote their new Spring/Summer collection, Opening Ceremony re-imagined three of a Jean-Luc Godard classics: Le MemprisJe Veux Un Enfant and A Bout de Souffle. The series is reminiscent of the French-inspired seven short films campaign from Stella Artois in 2009. This vibrant photograph is from the lookbook of the new Rodarte collection for Opening Ceremony released in February.