Charming Journey

Forever fanciful, Louis Vuitton celebrated the release of their air balloon bag charm with a beautifully animated short video. Directed by Christian Borstlap it imagines the wonderful adventures of the charm as it floats through different (LV-branded) fantasy worlds. (Note the monogrammed trunk clouds.)

This project continues a period of whimsy for the company. For their Spring/Summer Paris show, models paraded on a carousel – a theme which was carried over to store windows (pictured above).