Oh Canada

Plaid, igloos, hockey & syrup – how do you visualize Canada?

Kurt Andersen’s Studio360 Redesigns series – which takes a large subject like “Teachers” or “Valentine’s Day” and re-thinks it – tasked Bruce Mau Design with fixing Canada’s image problem in the U.S. The result is Know Canada – which minimizes the Canadian flag into 2 red bars as a frame logo for it’s 21st Century Icons – Joni Mitchell, Kids in the Hall, and Bike Culture included. The project shows the bars as applied to backgrounds at press conferences, the passport stamp, a monument, etc.