The Olympics is the perfect example of seriously hard work, which looks like (and still is) play. The athletes work the hardest, of course, but tons of effort also went into the buildings, graphics, and activities. There’s the bright Coca-Cola beatbox, a large nest of red and white panels, which can be played like a musical instrument. Barber Osgerby’s elegant design for the Olympic torch won the Design Museum’s Design of the Year Award. And the tickets, medals, and typeface – all designed to evoke the vibrant, energy of the games. All working at playing hard.
(Image of Olympic Tapes)