Retro-Future Prada

OMA – Rem Koolhaas’ architectural firm – has ventured beyond physical collaboration to help introduce Prada’s retro-futuristic new 2012 line. A film and scenography depicts “a dystopian society of machines and jagged geometries…” according to the designers. Models walk through collaged sci-fi sets, to the tune of machine-made bleeps and bops.

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