Buyers Market

New online companies are serving as a virtual conduit between farmers and consumers, to the benefit of all parties. Farmigo recently opened up to New York and San Francisco markets, offering consumers the ability to go online and place orders for farm-fresh goods, to be picked up on a designated day at a nearby participating food community spot. And Good Eggs, currently operating out of the San Francisco area, works similarly – farmers and small-batch producers of local foods are featured online, where consumers can order and time pick-ups. Farmers get 80 cents on their dollar, compared with 20 cents wholesale, and customers get only the food they want.