Penguin Personalities

Penguin Books’ little black, white and orange logo has become an icon for the publisher, established in 1935. So, it naturally serves well to be re-interpreted for a recent campaign, “More than just the classics,” representing the range of genres with playfully animated illustrations. The immediately recognizable, silhouetted animal becomes a well-trimmed hedge for “Gardening,” a buttoned-and-stitched craft version for “Hobbies,” and a delightful map for “Travel.”