Taking Time

London department store Selfridges is taking a surprising turn with new campaign “No Noise.” Using our cluttered, harried and digital-focused lives as an inspiration, the company is encouraging calm and quiet through various experiences throughout the store. With the “Quiet Shop,” they offer a collection of minimalist, understated designs from Jil Sander, Uniformwares and others, alongside “de-branded” products, iconic wares without their flashy branding. They also partnered with meditation experts Headspace to create pods scattered in stores, each offering different guided meditations. For more, check out their site.