Drink it Up

potable-water-generator

A billboard in Peru is providing much more than a visual glimpse of another ad for passers-by. In a collaboration between the University of Engineering and Technology in Lima and ad agency Mayo DraftFCB, the incredible billboard actually produces purified drinking water – generating 25 gallons per day. In an effort to show off the capabilities of the University, while also solving problems of lack of drinking water in Lima, the billboard uses an inverse osmosis filtration system to take advantage of the unusual high humidity in the air above the city, filtering it down to a water tap at its base. Anyone can access and use the cool, clean water, providing many families using polluted wells with a wonderful alternative.

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