Drink it Up

potable-water-generator

A billboard in Peru is providing much more than a visual glimpse of another ad for passers-by. In a collaboration between the University of Engineering and Technology in Lima and ad agency Mayo DraftFCB, the incredible billboard actually produces purified drinking water – generating 25 gallons per day. In an effort to show off the capabilities of the University, while also solving problems of lack of drinking water in Lima, the billboard uses an inverse osmosis filtration system to take advantage of the unusual high humidity in the air above the city, filtering it down to a water tap at its base. Anyone can access and use the cool, clean water, providing many families using polluted wells with a wonderful alternative.

Bookshelf: What We’re Reading

books

There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.

 

Oh yes, the planet is sublime!

reader

I have a crazy,
crazy love of things.
I like pliers,
and scissors.
I love
cups,
rings,
and bowls –
not to speak, of course,
of hats.
I love
all things,
not just
the grandest,
also
the
infinite-
ly
small–
thimbles,
spurs,
plates,
and flower vases.
Oh yes,
the planet
is sublime!

Odes to Common Things by Pablo Neruda
(photo by Daniel Wert)

 

 

Celebrating & Honoring Dr. Martin Luther King, Jr.

mlk

A day for reflection & dreaming & coming together in peace.

 

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