Tracing Fashion


We are increasingly more aware of and interested in where products we use and consume come from – whether food, home goods, or clothing. So online retailer Everlane is a welcome new concept in transparent retail. The company offers a pared-down, carefully edited range of basic clothing and accessories – all made in the U.S., and also reveals the whole process and cost of production of each item. The focus is on quality goods from trusted sources – using manufacturers that have been thoroughly vetted – and Everlane hopes to establish trust with customers by keeping prices low, being honest about how.