Play for Relief

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Respond & Rebuild, a wonderful grassroots volunteer group that formed in working with relief efforts in Haiti and New Orleans, is working with agency Mother New York on a new approach to disaster relief – using Farmville. They developed a simple campaign and site, “Repair the Rockaways,” allowing users to buy bricks to re-build houses that remain devastatingly damaged after Hurricane Sandy. With a goal of $250,000, the campaign is off to a good start with $2,600, but needs many more bricks – get 20 for $10. Players can meet Rockaways residents along the way in characters dotting the map, giving a full picture of the damage and repair needed.