Superformula

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A wonderfully genius collaboration between Warner Bros and JWT Brazil, children’s chemotherapy bags were re-branded as “Superformula.” To help introduce kids with leukemia to the concept of the treatment, Warner Bros sketch artists created entire comic book stories that emulate the kids’ own cancer fight, with the superformula as the solution. A simple protective case with superhero logos was devised to cover treatment bags, and kids are given the comics to read and understand the process. Check out the heartwarming video explaining the project.

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