Retail Experiments

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It’s been exciting to watch as many of our Soho neighbors experiment with new forms of retail, merging brick-and-mortar and digital experiences. Warby Parker recently opened a store on Greene Street, designed in collaboration with Partners & Spade as a throwback to traditional libraries, with walls of shelves and bookcases and rolling ladders. The shop allows customers to try on glasses and get inexpensive eye exams, and includes an internet-connected photobooth allowing users to take pics in preferred styles, printing them out or sending to friends for advice. Orders are taken in the shop, but then delivered via mail. Kate Spade also recently experimented with a digital storefront in Soho, in which shoppers could order items displayed in the window, which were then couriered to them in Manhattan or Brooklyn within the hour.

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