Know Your Sushi


A San Diego sushi restaurant is now including edible QR codes – printed with water-based inks on rice paper – with their sushi, giving diners access to information on the fish, where it came from, how it was caught, and whether it is threatened by over-fishing. Harvey sushi developed the QR code concept in an effort to promote transparency and sustainable fishing practices in the sushi industry. The code served with albacore tuna sends diners to this video, introducing them to the captain who caught the tuna and an interview with him on the fish and its quality.