Rainbow Retail

stories (1)

We’ve been eagerly anticipating the launch of & Other Stories in the US, a brand better known across Europe. Their recent billboard on the streets of New York points to a wider trend in retail design these days – the beautiful colors of the rainbow. Recently spotted by trend firm WSGN at Benetton’s Moscow concept store, the theme repeats thru-out Kvadrat’s new Tokyo showroom in both plexiglass and fabric.

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