An idea at the heart of the work is the central thought around Why? a new design blog by Rob Duncan (full disclosure: the designer of our wonderful and now responsive wertco.com site in conjunction with wordpress.com (thank you Matt Mullenweg!) and design firm Mucho. Focusing on great ideas in design, contributed by top designers this new site features great projects they find inspiring. The blog is a simple beautiful showcase of conceptual work — perhaps an antidote to the current mood of instant critique.
Why? will also live off the page in a series of talks — coming soon.