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1995 memory: Wert&Co.’s office had a room for portfolios, a hallway’s worth of paper resumes and interview notes on… https://t.co/dH42IeyMpt

25 Years of Wert&Co.

It’s been twenty-five years and Wert&Co. has held true to our original mission (and our early ads in the beloved, now folded, ID magazine), working “where converging disciplines find their place“ and “where design is integral to business success.” 

In 1995, Google was still three years away from being founded, social media meant classmates.com (although the term had not been coined), and design as a discipline was fairly rooted in its’ classical forms. Wert&Co.’s office had a room for portfolios, a hallway’s worth of paper resumes and interview notes on 4×6 notecards held together by rubber bands and paper clips.

Design’s journey to the C-suite had begun and, although we didn’t know it at the time, the pivotal moments and boom and bust cycles of that era, led to the wider understanding that design leadership should play a central role in business strategy — not just providing useful products and services, but creating experiences that people love. 

Today, the story of the true value and impact of Design and Innovation in business is still being written. 

Our clients and candidates are thinking about the ways people address smart roads and smart cars, the future of consumer experiences within hospitality and travel, the changing landscape of luxury and retail in a new consumer era, governments and elections, modernizing education, the future of media, structural equality in society, privacy and security, and transforming health care for the aged. They are doing this while experimenting with distributed global workforces, automation, and new communication systems at scale.

All in all, it has been quite a journey, and we’re looking forward to the future as Design continues to play an essential role with tangible impact on people’s lives, shaping countries and cultures, with a common purpose to deliver a better world, not only for today but for future generations.

High Resolution Interview

Judy was delighted to be featured on the High Resolution video podcast series. Focused on Design Leadership, High Resolution is the passionate endeavor of Bobby Ghoshal and Jared Erondu, showcasing some highly inspired dialogues.

Our conversation ranged from Wert&Co.’s history recruiting creative leadership over the last two decades to some of our behind the scenes insights and tools, and even our favorite children’s book Harold and the Purple Crayon and how it can serve as a metaphor for mapping one’s own professional (and personal) journey.

SF MOMA

On our recent business trip to the left coast (after a pit stop for the fascinating Renaissance Weekend in Utah), we were finally able to visit the renovated SF MOMA. And while we don’t exit thru the gift shop, well, actually we did. And the bookstore left us with plenty of summer reading inspiration — from A Smile in the Mind: Witty Thinking in Graphic Design (the classic had a new edition out last year — over 1,000 visual examples of humour, irony and playfulness in graphic design and branding over the last few decades) to the Little Book of Hygge (which just might make us look forward to the winter or at least a visit to Copenhagen!).

Bookshelf: What We’re Reading

books

There’s a lot happening these days at Wert&Co.–reflected in six books we would like to share with you. We’ve been preparing for a few talks and seeking to understand ourselves and our work more deeply, finding inspiration from the self discovery of childhood to the wisdom (hopefully) gained over the years. This month we also mourned the loss of John Berger who’s seminal Ways of Seeing provided us not just with a tool to view art in a revolutionary way, but a tool to understand critically the images that surround us. Finally with data ruling the day, in both politics and our work, we’ve found ourselves recently in a deep dive on both the mechanics, design and ethics of this fascinating subject.

Oh yes, the planet is sublime!

reader

I have a crazy,
crazy love of things.
I like pliers,
and scissors.
I love
cups,
rings,
and bowls –
not to speak, of course,
of hats.
I love
all things,
not just
the grandest,
also
the
infinite-
ly
small–
thimbles,
spurs,
plates,
and flower vases.
Oh yes,
the planet
is sublime!

Odes to Common Things by Pablo Neruda
(photo by Daniel Wert)

 

Celebrating & Honoring Dr. Martin Luther King, Jr.

mlk

A day for reflection & dreaming & coming together in peace.

Peace & Good Cheer for 2017

henri m dove

From all of us at Wert&Co., wishing you a festive holiday season. 

In following our tradition of donating to a deserving cause at year’s end, we are contributing to UNICEF. The U.S. Fund for UNICEF supports UNICEF’s work, and other efforts in support of the world’s children, through fundraising, advocacy and education in the United States. UNICEF has helped save more children’s lives than any other humanitarian organization.

The power of a safety pin.

screen-shot-2016-11-11-at-11-55-09-am

Bookshelf: What We’re Reading

screen-shot-2016-10-21-at-5-06-50-pm

Happiness& Work& Business& Nature& Music& Politics& Sleep& Passion& Color& Productivity& News& Design& Art& Data& Sleep& Leadership& Trust& Conflict& Growth& Technology& Promises.

We have so many fascinating conversations with our community here at Wert, we’d like to offer you a weekend reading list that reflects just some of the topics that we touched on in the past week.

Thinking, Fast and Slow by Daniel Kahneman

John Derian Picture book

Plant: Exploring the Botanical World

Between You & Me: Confessions of a Comma Queen by Mary Norris

Eat Move Sleep: How Small Choices Lead to Big Changes by Tom Rath

The Laws of Simplicity By John Maeda

Dear Data

PastedGraphic-1

This beautiful, year-long collaboration between award-winning information designer Giorgia Lupi (an Italian NY transplant) and Stefanie Posavec (an American London transplant) was conceived as a “personal documentary” and demonstrates the power of connecting. The two (who had met only twice) engaged in a 52 week analog, hand-drawn, visualized, pen-pal relationship. “On the front of the postcard there would be a unique representation of our weekly data, and, on the other side (in addition to the necessary postage and address), we would squeeze in detailed keys to our drawings: the code to enable the recipient to decipher the picture, and to fantasize about what had happened” the week before.

Their new book on the project—Designing Data—will be released in September (available for pre-order now) and will include the postcards from the project, the duo’s thoughts on the process, and new illustrations. On their website, they are also inviting students, teachers and data pen-pals to participate in continuing the spirit of project.

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