The Pickle Index By Anna Gerber (Part 2)
You also get to play with The Pickle Index as a downloadable, notification-able, serialisable app. They call it an immersive, exploratory experience, an app that takes you inside their pickling world; it’s the story told as a short serialised novel (a novel in ten days) or as a pickling recipe sharing app (no time frame here). Or both. Your choice. Either way, it’s very much a digital book that stays faithful to its form. Here is a world that couldn’t live any other way, it blends film together with a novel that is delivered to you daily: you get news of each day’s “events” and even the option to collect recipes in your own “cookbook”. Recipes about pickling. Will you actually do this? Or read this? Probably not (I haven’t). But the thing is I do like knowing that if I wanted to, I could. And anyway it’s a nice nod to the ‘every story is told by author just as much as it is by reader’ literary bedrock.
Okay, so here’s something that keeps me up at night: why do we call this kind of project “Bold! Brave! Ambitious!” when the shifting sands of what makes a book is hardly new? Israelites used the scroll before the Romans invented the book as codex. This shift was mega, giving us pages (pages!) and a new reading of narrative. Movable type came a few thousand years later and made distribution possible through printing. And meant we could spread stories beyond the church. In came the paperback. (Thank you Penguin.) And the internet. (Thank you Tim Berners-Lee). And bam here we are in 2016 asking what kind of edge we need to call a book a book. Because every shifting sand needs an edge to work with.
The Pickle Index has a lot of these edges. We have sentences. We have words. We have a story. Tick. We have an appreciation for craft and design and the book as object. Tick. We have fun and play, we even have a spoof Kinfolk YouTube video. Tick. And we have a digitally native experience, something you couldn’t have in the physical world. Tick. The only thing missing is a great story. But hey, maybe that’s okay. Nobody’s perfect.
New Year, New Beginnings
No matter how you fill in the lines, Wert&Co. wishes you a colorful holiday season!
( Timothy Goodman & Leah Schmidt Oreo Coloring Project)
A Great Green Wall
The Great Wall of China will have some competition when Africa’s Great Green Wall project comes to fruition. Once completed it will be the largest man-made structure on Earth and a new Wonder of the World. The project, backed by more than 20 African nations, received funding this week by world leaders and heads of international agencies at COP21–with $4 billion pledged over the next five years. The Wall aims to restore land and plant a 8,000km line of plants and trees across the entire African continent with the goal of providing food, jobs and a future for the millions of people who live in a region on the frontline of climate change.
A virtual reality film–Growing a World Wonder–by Venturethree (who recently branded the project) producer Al Maxwell and VR specialists Apache has recently launched, telling the story of a young Senegalese girl and her family who have been given hope by the prospect of this Great Green Wall.
To us Thanksgiving is an expression of gratitude…..
We at Wert&Co. wish everyone a safe and joyous holiday.
Kids For Peace
At Wert&Co., we had the honor of hosting an evening event in support of the non-profit Kids4Peace at our Duane Street office. “Kids4Peace is a grassroots interfaith youth movement dedicated to ending conflict and inspiring hope in Jerusalem and other divided societies around the world.” In addition to discussion about the organization’s plans for growth, we also heard from Yousef Bashir who shared his personal journey from Gaza to his recent graduation from Brandeis University (Masters Conflict and Coexistence). Thanks to all those who attended, and see the Kids4Peace website to participate in a $50,000 Challenge Grant (Donation), made even more timely by recent, sobering, world events.
Design in the Classroom
Now in it’s fourth year, the Cooper Hewitt’s Design in the Classroom program, has kicked off a new initiative and fundraising drive. The program, which puts design thinking and learning into classes K-12 thru workshops, started in NYC and five other cities. Now the program is set to be introduced nationwide. With four regional trainings, the hope is to have the impact grow exponentially. Kids use common materials to build a prototype that solves a design problem and learn that design thinking can be used to solve problems faced in daily life. Utilizing critical thinking, visual literacy, teamwork and problem solving this early introduction to the power of design is one we can all support.
Bookshelf: What We’re Reading
Holidays can bring such a recharging of the spirit, especially if one gets to journey to far away places. And while books can illuminate and enrich our experiences, (like Italofile designer Louise Fili who takes us along with her on eight walks through Florence) Fall grounds us, and our reading list becomes crowded with tomes to bring far away lands here. These new releases are a great inspiration, armchair travel to tide us over until we hit the road again.
A contemporary portrait of Paris from Les Deux Magots to a Bastille Day parade is offered by shutterbug Nicolas Guilbert. Considered the Axel Vervoordt of Asia for his masterful use of ancient elements and materials renowned Thai architect Ong-Ard Satrabhandhu’s residential Lanna architecture is characterized by the concept “discovery, not invention.” Instead of visiting the souk, we might be consoled by some new tea cups while co-authors Andreas von Einsiedel and Julia Leeb take us inside some of Morocco’s most beautiful and stylish homes. And acclaimed Swedish chef Magnus Nilsson brings us 700 historic recipes to feed our soul from Denmark, the Faroe Islands, Finland, Greenland, Iceland, Norway, and Sweden.
See your designs in NODE
If you’ve ever dreamed about seeing your designs realized as a hand woven rug, the NODE project by illustrator Chris Haughton with entrepreneur Akshay Sthapit will be of interest. A non-profit, fair trade business the rugs are produced at the Kumbeshwar Technical School in Nepal which trains disadvantaged adults. While many well known designers such as Donna Wilson and Geoff McFetridge were commissioned by NODE and exhibited in the Design Museum in London in 2012 (with rugs still for sale in the shop), NODE facilitates the production of their beautiful woven pieces for any designer.
Piero Fornasetti: Practical Madness
Painter, printer, film director, interior decorator and sculptor — Milanese artist and designer Piero Fornasetti’s prolific talent is currently on full display at the Musée des Arts Décoratifs in Paris. The retrospective, which features over 1000 objects curated by his son Barnaba Fornasetti, features his prodigious output of artwork and applied arts including furniture, coasters, screens, umbrella stands, trays, cabinets, chairs and china. With the architect Gio Ponti, Fornasetti designed complete interiors for homes, ocean liners, casinos, and also designed several covers of Domus. With a whimsical, surrealist and poetic style he described himself as ‘a stickler for detail who loves uncertainty.’